When Juliette Lévy graduated from ESSEC Business School in 2013, she was excited by the idea of working in a field she was passionate about. What didn’t excite her was how monotonous the shops in France were, each selling the same brands and putting marketing above customer satisfaction.

Juliette was craving a beauty safe haven where products were promoted and sold because they were clean and effective, not because they were popular and where the staff was knowledgeable and passionate enough to help customers navigate the seemingly endless options to the products that would suit their specific needs. Juliette made that pipedream a reality when she founded Oh My Cream!, the go-to destination for natural beauty products and expert advice.

At Oh My Cream!, one can find a wide variety of only clean products - some industry staples and others that are nearly impossible to find anywhere else in France. Oh My Cream! now has fifteen locations scattered throughout the most beautiful boroughs of Paris as well as several major cities across France.

Walking into the store is like walking into a chic, cozy apartment. Being greeted by staff is more like being greeted by a friend with your best beauty interests in mind rather than the products’. There is a treatment room in the back of many of the locations where the knowledgeable staff at Oh My Cream! can help you build a nourishing beauty routine.

Oh My Cream’s special attention to the unique needs of every customer is even evident on their website where they have an entire dropdown menu dedicated to advising customers on which products would best suit all their individual needs.

1. Why do you chose to work with NUORI?

I immediately loved the concept of fresh skincare, produced in small batches, because I think that is a great way to provide beauty addicts with ingredients that are the most active and products that are the most efficient. And the packaging...OMG! :)

2. What is your favorite NUORI product?

The Vital Foaming Cleanser is my favorite, I recommend it to most of my friends! I love its rich texture and the fact that it gently exfoliates my problematic skin. It gives an incredible glow without ever stripping the skin!

3. What is your definition of “Time Well Spent”?

I have a toddler, so my answer would be spending time with my family and my baby Solal.

Visit Oh My Cream! at

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