NUORI is committed to producing formulas that are 100% natural. This means that we only use ingredients that fall into the 3 categories of ingredients that can be labeled natural: natural origin derived, natural origin modified and nature-identical. We also restrict the use nature-identical ingredients to a bare minimum and only use them, if a variant made from plant origin does not exist or cannot be obtained in an environmentally sustainable manner.

As a result of this 100% natural policy, all our products are free from parabens, mineral oils and petrolatums, PEGs, PPGs, MEA, DEA and TEA, phthalates, silicones, and sulfates. We also don't use any synthetic preservatives, stabilizers, fillers, fragrances, or colorants.

We meticulously test all NUORI products and ingredients, but never on animals. We never have, we never will. All NUORI products are cruelty-free.

Yes, the full NUORI product range is made using plant-based ingredients. The only exception is our sustainably harvested beeswax, which is used in these products: Vital Facial Cream, Lip Treats, Supreme Polishing Treatment, Enriched Hand Lotion, Vital Body Balm, and Vital Hand Cream.

The beeswax we use comes from a supplier who is part of the Responsible Care initiative. This means that the supplier is committed to continuously improving their processes to avoid harm to people, animals, and the environment.