GIVE YOUR HAIR A FRESH START

Why transitioning to natural haircare doesn’t have to be such such headache anymore

Are you still hesitant about switching to natural haircare? You are not alone. Even consumers who already use natural skincare have been slower to adopt natural haircare formulas. This is because the switch from conventional haircare to all-natural haircare products has been tricky in the past. Common complaints have included shampoos not foaming or hair not feeling clean. Others have experienced brittle hair that was harder to detangle. These issues often resolve themselves after a 3-4-week scalp & hair adjustment period, but for some this has been too high a price to pay for healthier haircare. Luckily, the field of natural haircare ingredients has seen many developments recently, so swapping to natural haircare doesn’t have to be such a headache anymore. 

Why Go All Natural?

Conventional haircare products and even many so-called “clean” or “green” haircare products contain multiple ingredients that give short-term texture improvements, but can over time irritate the scalp, weaken the hair, and harm the environment. These ingredients include sulfates, which are used to cleanse and create foam, as well as silicones, siloxanes, polyquaterniums, and acrylates, which are used to detangle, smooth, and artificially gloss over hair strands.

Sulfates have been linked to the deterioration of scalp health including itchiness, dryness, flakiness, and loss of hair density. Silicones, polyquaterniums, and acrylates are poorly biodegradable, and will over time accumulate in layers of build-up on the scalp and hair strands, suffocating the scalp and weighing down the hair. Just like when buying natural beauty products, it is important to check the ingredient list of natural shampoos and conditioners to make sure to avoid these undesired substances.

What Are the Latest Green Innovations in Haircare?

As part of its latest haircare launch, NUORI has replaced synthetic conditioning ingredients and sulfates with a new, plant-derived and COSMOS approved copolymer with high cationic charge. This 100% natural active ingredient derived from betaine (sugar beet) delivers excellent moisturization, smoothing and anti-frizz effect and improves the quality of the foam, which appears creamier, softer, and shinier.

Vital Shampoo is an all-natural, sulfate-free shampoo with a generous foam and weightless moisture. Vital Conditioner is enriched with plant-based antioxidants and silicone-free conditioning agents, which means it moisturizes hair and eliminates frizz without buildup.

Tips to Getting the Best Results from a Natural Haircare Routine

In the beginning, we recommend shampooing twice during each wash, especially if your hair and scalp have a lot of buildup from styling products. This will improve the cleansing results, and you will see an even better foam on the second application. Thicker hair types will benefit from starting the application from the base of the neck, moving upwards towards the crown of the head. Adding water during the lathering phase will aid the product spread evenly over the hair. Make sure to rinse the hair thoroughly to remove any excess product. Most hair types will see the best results when washing every 2 days.

When using a natural shampoo, your scalp will find its natural oil balance, and your hair will be naturally more conditioned as a result. Therefore, you will in most cases notice that you will need to use less conditioner than you did in the past. Apply natural conditioner to hair lengths, and comb through with a wide-toothed detangling comb. Then rinse thoroughly with lukewarm water.

If you are not just a wash-&-go type, consider replacing your synthetic styling products with an all-natural texturizing and protective spray. Here are some tips on how to use it, depending on your hair type:

  • Fine, straight hair: spray a small amount into your palms and then apply to towel-dried hair lengths and comb through. This will give hair a smooth finish with just a little extra texture and fullness. If you want more texture, apply a little to palms and scrunch into dry hair.
  • Medium-thick / wavy hair: spray a small amount into your palms and scrunch into towel dry hair lengths. Comb through and blow-dry, or let the hair air dry for a natural, beach wave.
  • Very thick or curly hair: spray directly onto lengths, comb through, and let your hair air dry.
Scalp SOS

If you are suffering from a very irritated, itchy, or flaky scalp we recommend switching to a specifically formulated scalp-care shampoo. NUORI’s Shield Shampoo is formulated like a skincare product – with scalp health in focus. The formula contains pomegranate and radish root fruit enzymes that gently exfoliate the scalp, remove build-up and prevent flakiness. Oat kernel extracts and betaine calm and hydrate the scalp, so it can find its natural balance again.

Importance of Brushing

Regular brushing with a high-quality boar bristle brush will help distribute the natural oils from the scalp along the hair strands. This is especially important when using all-natural haircare products because by restoring the scalp’s natural oil balance you are also helping to create the optimal protection and conditioning of the hair strands. Additionally, brushing your hair stimulates blood flow to the scalp, which helps bring more nutrients to follicles to promote hair growth.

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