JIONI
A dazzling natural Eau de Parfum inspired by the desert at nightfall. Spicy warmth and exotic florals are complemented by cool wisps of dry mineral notes, sandalwood and vetiver root.
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![Available in selected EU countries and US - see terms and conditions for more details]()
Available in selected EU countries and US - see terms and conditions for more details
Topnote:
Cardamom & Frankincense
Heart:
Ylang-Ylang & Rose Absolute
Basenote:
Cedarwood, Vetiver, Oakmoss, Sandalwood & Fir Balsam
CERTIFIED NATURAL INGREDIENTS
VEGAN
FSC CERTIFIED PACKAGING
NO ANIMAL TESTING
My years spent in Africa, have blessed me with beautiful, indelible olfactory memories. I loved how, at nightfall, the heavy aromas of hot days were replaced by gentle wisps of cooler air filled with the scent of nighttime blooms, rose water sweets, and incense smoke curling out from darkened alleyways. JIONI, which means ‘in the evening’ in Swahili, is our modern homage to this magical time of day in the Southern hemisphere.
- Jasmi
WARM
SPICY
ELEGANT
SERIES 0 COLLECTION
Parfum Naturel Discovery Set
Discover NUORI’s first series of natural fine fragrances with this set with 4 x 2ml Eau de Parfum samples.
NUORI’S FRAGRANCE VISION
NUORI is known for its all-natural, high-performance formulas that deliver visible results. Small-batch production, freshness, efficacy, and transparency have always been our guiding principles.
With our PARFUM NATUREL line we bring this same ethos into the world of fine fragrance. The result is a collection of 100% natural, artisanal fragrances that are creative, contemporary, idiosyncratic, and nuanced yet highly wearable.
FAQ
Fine Fragrance and Perfume are really interchangeable terms. Fine Fragrance is used to categorize more premium products (e.g., perfumes) as opposed to say fragranced body mists, or laundry care products where the fragrance is much cheaper and plays a functional role.
Our fine fragrances are genderless and designed to be worn by all.
100% of the materials used in NUORI fragrances are certified natural. Each fragrance blend is made up of a combination of fully extracted essential oils, botanical extracts as well as some materials that are naturally derived via bioprocessing i.e. fermentation of sugar to produce natural fragrance molecules.
Since NUORI’s fine fragrances are made using only the highest quality raw materials, the scents last up to 12 hours depending on the person and mode of application. Synthetic perfumes might sometimes last longer, but it’s important to remember that this staying power comes with a price: it’s archived by using chemical fixatives and scent enhancers such as diethyl phthalate, a chemical linked to sperm damage in human epidemiological studies, and musk ketone, which concentrates in human fat tissue and breast milk.
Our commitment to using only natural ingredients means that our fine fragrances offer a unique olfactory experience that is safer for humans and the environment. Natural perfumes interact differently with the skin compared to synthetic ones, and their scent profile evolves over time in a more subtle and nuanced manner.
To enhance the longevity of all fine fragrances; Consider carrying a small atomizer (available in our Discovery kit) with you for touch-ups throughout the day. This allows you to enjoy your favorite fragrance whenever you desire a little pick-me-up.
Yes, we only use materials from botanical (plant) sources including our musk which is plant derived. And as with all of NUORI’s products, nothing is tested on animals!
Our fine fragrances are made using natural raw materials which may experience some variation from different harvests and processing rounds. As a result, our products may show some subtle differences in color from batch to batch. This is nothing to worry about and is just a sign of the beauty and unpredictability of nature.
Our fine fragrances are made by hand in Scotland. The raw materials used are of the highest quality and purity, harvested responsibly and sourced globally.
Our fine fragrances contain denatured alcohol made from sugar beets. The role of alcohol in Eau de Perfums is to be the carrier of the fragrance, meaning it dissolves and holds the perfumed oils and botanical extracts. The warmth from your skin makes the alcohol to evaporate, creating the projection, or sillage, of your fragrance. It also acts as a natural preservative for the botanical fragrance extracts making your fragrance stay fresh for longer. Because the alcohol evaporates relatively quickly, it will not stay on your skin for long.
Most people tolerate natural, alcohol-based perfumes perfectly well. If you worry about alcohol’s effect on your skin, here are a few tips:
- Do a patch test: apply a small amount of the fine fragrance on the inside of your elbow, wait for 48 hours and see if any skin reaction occurs.
- Apply fragrance on clothing instead of directly on skin.
- Never wear fine fragrance on skin that is directly exposed to the sun. This can lead to skin discoloration and irritation. Good spots to apply are nape of neck that is covered by hair, or behind knees or elbows that are covered by clothing.
